First Bank of Nigeria Limited has initiated a week of celebrating its Corporate Responsibility and Sustainability (CR&S) initiatives from Monday to Friday to promote random acts of kindness in the country.
The First Bank CR&S week themed ‘Promoting Kindness: Putting You First’ is expected to witness the culmination and consolidation of the bank’s interventions in social responsibility, promoting random acts of kindness across communities in the six geo-political zones of Nigeria and FirstBank subsidiaries in United Kingdom and sub-Saharan Africa.
According to the bank’s Group Head, Marketing and Corporate Communications, Folake Ani-Mumuney, the CRS week was mooted to stimulate a better society with random acts of kindness.
“As an institution, we want to encourage the values of random kindness and we implore Nigerians and indeed everyone to go the extra mile to promote and celebrate kindness this week. Kindness does not have to be monetary but would always leave us with a better society we can all be proud of,” she enthused.
The CR&S week, Ani-Mumuney explained, was specially designed to reignite acts of kindness in our society and the events are tailored towards re-orientating the society along the right values; encouraging the citizenry to intentionally create positive impact in their immediate environment.
“One of the major highlights of the week has been dubbed the SPARK initiative – Staff Promoting Acts of Random Kindness. The week-long activities will see First Bank’s employees give their time and resources to promote random acts of kindness within their communities, driving welfare through giving and visits to orphanage/less-privileged homes and IDPs.
“The bank would also hold career counseling sessions with secondary school students across the regions which would have staff coordinate impactful sessions that will inculcate financial literacy and inclusion in young students.”
She noted further that the programme is a reflection of First Bank’s brand promise to always put its customers first while it reinforces the bank’s role in driving development in the communities where it operates.
