Cameroon’s apex soccer body, Federation Camerounaise De Football (FECAFOOT) has appointed the pan-African talent agency, Temple Management Company, Francophone, as official marketing agency.
This latest move which is the first of its kind in the history of the organisation comes as preparation hots-up for the African Cup of Nations (AFCON) which will be hosted by the Central African country.
As FECAFOOT’s exclusive marketing agency, Temple will lead the drive to garner sponsorships and generate support for the federation ensuring that it is well positioned to get maximum value from such relationships.
The four year deal will allow the federation concentrate on development of the nation’s football and restoring its position as a leading soccer nation in Africa.
With its latest partnership with FECAFOOT, Temple Francophone, an extension of Temple Management Company in French-speaking African countries’ relationship demonstrates it is in tune with the core vision of the organisation and positioning as a pan-African talent agency.
Speaking about the partnership, Le President du FECAFOOT, Me Happi Dieudonne noted that the federation was excited about the opportunity to collaborate.
He explained, “The federation are delighted to have appointed an African Sports Marketing firm that has experience in both sports and marketing. We believe that the Temple Management Company will help reposition the value of FECAFOOT over the next four years.”
As the catalyst of the collaboration, Hadja Keita, managing director of Temple Francophone lauded FECAFOOT for tapping into the power of synergy to create opportunities as the country prepares for AFCON 2019.
“This partnership with FECAFOOT speaks volumes as it is the first time that the federation has appointed a sports marketing firm to oversee their sponsorship objectives. We see this as a new era in Cameroun football,” Keita assures.
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Lending his voice, Koye Sowemimo, Head of Sports Temple, averred: “Our vision is to help transform Cameroun football through marketing partnerships that will help grow the game from the grassroots to elite.
“Cameroun will be hosting the Africa Cup of Nations 2019 and this presents a great opportunity for the corporates to back the association.”
