Nigerian media entrepreneur Chude Jideonwo recently opened up on a podcast about how he made a life-changing financial decision at just twenty-four.
According to him, after coming into some big money at the time, he chose to buy a house in Lekki rather than splurge on flashy cars or unnecessary luxuries.
He stated that he only just changed his car in 2024 after driving it for ten years. He mentioned that by the time he let it go, the car was literally crying to be replaced. He said he was never drawn to parading ‘’flashy appearances” but was all about building real wealth, putting money into things that when you fall, you don’t hit the ground, you fall on something you’ve built.
Speaking passionately, he criticized the growing culture where young people make major financial decisions just to impress their social media followers, people who, he pointed out, likely won’t even matter in their lives five years from now.
He also shared how disappointing it is when respected public figures, who seem to have it all, secretly struggle behind the scenes. Sometimes, he revealed, these celebrities rent luxurious homes on streets named after them, while battling with landlords because they don’t actually own the properties.
Chude encouraged young Nigerians to avoid making choices under peer pressure, especially in today’s tough economy where perception often carries more weight than reality. He warned against trying to “keep up” by forcing a lifestyle they can’t afford, like taking rides they can’t sustain just to maintain appearances. Instead, he urged them to focus on making smart, long-term decisions that will secure their future.
