Big Brother Naija (BBNaija) show is currently the most popular entertainment live stream on Showmax internet television.
A statement made available to newsmen by the organisation on Friday, in Lagos, stated this.
According to the organisation, the development was proof that local content definitely had cross-border appeal.
The statement noted: “The Big Brother Naija Lockdown which started July 19, 2020 had already broken a Showmax live-streaming record and become the most-watched live entertainment content ever on the streaming service.
“If watched back to back, the collective number of hours of the show streamed this season already add up to almost 30 years’ worth of viewing.
“Interestingly, a significant portion of the viewing is happening outside of Nigeria.”
The statement further disclosed that Showmax which was launched in Nigeria in July 2019, with Big Brother Naija Pepper Dem as the key launch drawcard had all eviction episodes live-streamed and recordings of the nomination shows posted on Tuesdays.
It said Comedians Bright Okpocha popularly known as “Basketmouth” and Kris Ugboma, known as “Bovi” also took turns hosting the Big Brother Naija Hot Room show.
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“This year Showmax has gone a different route and is live-streaming the full show 24 hours and judging by the viewing statistics, BBNaija fans have enthusiastically taken to watching it online.
“The evictions are the most popular part of the show, with viewing peaking at 7p.m on Sundays.
“Interestingly, while Nigeria accounts for almost 50% of the viewing hours, South Africans are also big fans, with 30% of the viewing happening in SA, and another 15% happening in Kenya.
“Ghana, Botswana, Namibia and Uganda also see notable viewing traffic for BBNaija,” the statement added.
Meanwhile, Showmax, capitalising on the success of BBNaija and the massive interest in the evictions, has added the Big Brother Naija Nomination Show.
The organisation said during the live eviction show, the contestants were called in by Big Brother to vote out two housemates and these Diary Room voting sessions, which are not seen in the course of the live stream show, were now available every Monday evening to watch on Showmax.
“With six weeks to go until the Big Brother Naija Season 5 finale on 27 September, which is also being live-streamed on Showmax, more viewing records are expected to fall,” it said.
